The four pillars of this initiative are:
- community care and access
- workplace mental health
Bell Let’s Talk Day Campaign
One of the key pillars of Bell’s Mental Health Initiative is anti-stigma. As part of Bell’s efforts to reduce the stigma of mental illness, the Bell Let’s Talk awareness campaign is engaging Canadians in a dialogue around mental health. With Olympian Clara Hughes front and centre once again, the fourth annual Bell Let’s Talk Day campaign features a national multi-media campaign that culminates on January 28, 2014. Joining Clara in the Bell Let’s Talk campaign again this year are Atlantic Canada’s Seamus O’Regan, Québec spokespeople Stefie Shock and Michel Mpambara and new ambassadors, former NHL star Joé Juneau, CFL veteran Shea Emry, musicians Robb Nash and Matthew Good, and stand-up comic Kevin Breel. Together, the Bell Let’s Talk team will be working to encourage Canadians to join them in the growing conversation about mental health.
On Bell Let’s Talk Day, Bell will contribute $.05 to mental health related initiatives for every text message sent, mobile call and long distance call made by Bell and Bell Aliant customers, every tweet using #BellLetsTalk, and every Facebook share of the Bell Let’s Talk Day image. Recognizing that simply talking makes a significant impact to help end the stigma of mental illness, the campaign encourages people to “start the conversation” about mental health and engage in dialogue with friends, family and co-workers.
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